Wouter Poortinga

Wouter Poortinga is Professor of Environmental Psychology at the Welsh School of Architecture and the School of Psychology at Cardiff University, and co-director of the ESRC-funded Centre for Climate and Social Transformations (CAST). He is an expert in designing and conducting comprehensive surveys of public opinion on future energy options and climate change. He led the design of the Climate Change and Energy module for the European Social Survey (ESS); developed the Welsh sustainability segmentation model; and redesigned the environmental attitudes and behaviour module of the Understanding Society survey. Within the CAST Centre, he co-leads theme that works with partners and public participants to accelerate low-carbon transformations through individual and community-level interventions.